David Williams | 17 Aug 2017
Following rumours surrounding the issue, Google confirmed several weeks ago that it would partially remove its ban on real money gambling apps in the Google Play Store. The global internet giant revealed that it would be opening the Play Store for the first time to real money gambling apps for players in France, Ireland, and the UK.
The firm revealed that these gambling apps will be subjected to stringent application processes before they are officially released to the public. Featured apps must meet the content policy page requirements as stated by Google, and developers must evidence valid gambling licenses in the region in which they wish to distribute their apps.
Google’s choice to list this ban has hinted that the company is warming to the idea of providing mobile casino and sports betting apps at country-specific versions of the Play Store, which will be free to download and install. Such applications are already being made available in Britain, as well as Ireland and France as stated above.
The multi-national company first banned real money gambling apps in 2013, noting that there was basically no way to verify each customer’s age when the apps were downloaded and installed. The firm has not yet said if this problem can be overcome at the present time, but has begun to lift the ban in certain regions regardless.
Google’s green light for real money gambling apps has signalled a new age for the iGaming industry. Mobile gambling is an industry that is growing at a rapid rate, and Google’s acceptance of real money apps on its primary app store has opened a massive niche and new opportunities for companies that operate licensed mobile gambling platforms in various regions.
Many gambling operators have already begun to take advantage of this opportunity, offering new Android mobile casinos in the Google Play Store. Coral, 888 and Sporting Index were some of the first big brands to release their apps on the app store.
Just a few days after 888 Holdings revealed that it would be releasing a real money app, Coral also joined the party by announcing its own proprietary application for Android – Coral Vegas, which boasts all of the casino brand’s slots and games and live casino options for mobile.
Most recently, spread betting firm Sporting Index revealed on 11 August that it has released a new sports spread betting app on Google’s Play Store. The firm, which recently underwent a rebranding process, followed the steps of some of its largest competitors by taking advantage of the lifted gambling ban app and introducing its own unique software to the platform.