David Williams | 30 May 2018
Responsible gambling is the moral backbone of the worldwide online casino industry, and without its strong arm of discipline, the casino industry would suffer under the weight of irresponsible play resulting in many a negative experience by players. The latest operator to have tightened the belt on irresponsible gambling is major online casino operator, LeoVegas.
In an effort to bring its A-game to players by boosting its responsible gaming efforts, the operator recently joined UK-focused GAMSTOP. GAMSTOP is run by the non-profit organisation, The National Online Self-Exclusion Scheme. The organisation focuses mainly on allowing players accessing UK online gambling sites to regulate their own gambling activities by providing the option to self-exclude.
Once a player has activated the self-exclude functionality, they are effectively excluded from the online casino sites of all UK-based operators.
In addition to signing up with GAMSTOP, LeoVegas has also now included all of its brands in its LeoSafePlay initiative, which enables players to access tools such as limiting sessions, limiting the size of bets, and to pause certain user account functions.
Gustaf Hagman, chief executive of LeoVegas, recently said that it was all about bringing the full package of responsible gambling to its players, enabling players to not only use restrictive functionality to the tune of that included in LeoPlaySafe, but also to self-exclude completely when the need arises. Hagman said that this was the next big step in enhancing the overall experience for players, and to show the high level of commitment that LeoVegas has towards responsible gambling.
The decision to further bolster its commitment to responsible gambling comes shortly after LeoVegas was fined by the UK Gambling Commission for failings related to false advertising on the part of the operator, as well as irresponsible handling of its customers as far as responsible gambling was concerned, mainly as a result of its failure to properly administrate its payment systems and refund policies.
A review process revealed that LeoVegas had failed to return funds to approximately 11,205 players who had chosen to self-exclude and close their user accounts. In addition to this, online casino marketing material advertising games and promotions and the like, had been forwarded to 1,894 players who were officially registered on the self-exclude list.
Of the players on the self-exclude list, 413 were allowed to continue to play, without the operator first having allowed the 24-hour cooling period to take effect.