David Williams | 20 Mar 2019
Mobile gaming giant LeoVegas has announced that it will soon be launching an all new, proprietary gaming platform. According to the firm’s official press statement on the matter, the platform will allow it to help with the launching of new online casinos – an exciting announcement indeed for fans of the brand’s original virtual casino platform.
The new platform will allow a small, specialized team to form the Brands of Leo business. This venture will launch additional betting websites under LeoVegas’ jurisdiction using content from a slew of partners, which is already on offer at the company’s original iGaming site.
Word has it that LeoVegas has been hard at work diversifying its offerings recently, and its recent revelations have confirmed this. The brand has just launched a new eSports betting brand as well – named Pixel Digital – to the newly regulated Swedish market. Sweden opened its iGaming market to both local and offshore competitors at the start of 2019, and since then, dozens of brands have flocked to apply for local licenses to operate in the potentially lucrative Scandinavian market.
Commenting on the latest venture, LeoVegas’ CEO Gustaf Hagman has noted that the multi-brand functionality that his firm has developed on its own core platform will soon allow it to launch all-new brands with high levels of scalability and flexibility to boot. Hagman says that the new brands will be targeted specifically at different consumer groups, some of which require niche functionality and others that are attracted to the novel appeal that fresh new brands have to offer.
In his statement, the executive further added that his firm’s ambition is to “raise the bar in the industry” by always offering something unique and new for players. Throughout this process, however, LeoVegas still intends to keep its overall focus on safe, responsible and lucrative gaming, offering a world-class experience to players from all walks of life.
LeoVegas AB is a Swedish-based mobile gambling firm and supplier of online sports betting and casino services to the regulated market. Its offerings range from video slots and table games to progressive jackpot titles, video poker, sports betting, and live dealer gaming opportunities.
The company has been headed up by current CEO Gustaf Hagman since 2011, and earned a record €845 million in overall revenues for the 2018 financial year. LeoVegas’ stocks on the Stockholm stock exchange are trading at SEK30.88 (-0.06%), correct at the time of writing.