David Williams | 07 Apr 2015
The introduction of legal online and mobile gambling in the USA last year has allowed mobile Casino gaming to take centre stage in the iGaming industry. In just a couple of months’ time, the leading names in the online and mobile gambling industry will come together in Atlantic City to take a closer look at the rise of mobile gambling and its impact.
In advance of the summit, one of the organisers of the event, Bullet Business, has gathered insights into mobile gambling and the iGaming market. These address many of the key issues facing the mobile gambling industry right now and answer several of the main questions of interest to those in the business.
One issue that has faced the mobile gambling industry, particularly in the newly regulated United States online gambling industry, is that some major card providers won’t accept payments made via mobile. Richard Schuetz, spokesman for the Gambling Control Commission, stated that these hiccups can be overcome but it is merely that card providers are nervous since the laws have only recently changed. Small steps need to be taken in order to resolve the issue and make it easier for US mobile gambling players to make mobile payment transactions.
An initial slow start to mobile gambling in the US online gambling industry can be attributed to a few misspent marketing budgets and some lack of understanding. As the industry grows, developers, marketers and business leaders are quickly getting to grips with how mobile gambling functions and within time mobile gambling will be as big in the US as it is in Europe.
Social gaming is currently a really big deal in the US and it seems that, as both players and those in the industry adjust to the new regulations, social gambling will be the big attraction for the foreseeable future.
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