David Williams | 31 Mar 2017
Many online casinos have recently opted to rebrand and refresh their sites’ looks, as well as optimising them for more modern methods of gaming. The rise of mobile gaming has made rebranding even more important for casinos that wish to stay ahead of the trends, and Casino.com is the latest iGaming brand to give their site the once-over for iPhone players.
Casino.com is a gaming brand owned and operated by the Mansion Group. The company has recently announced that it will be rebranding its site, with the revamp including a brand new logo and site design that will make it easier for desktop and mobile players to navigate.
The new design of Casino.com will bear mobile casino players in mind particularly, considering the massive popularity of mobile casino gaming that has arisen over the past couple of months. The new site will have an easy to navigate interface that is fully optimised for mobile devices, including almost all major smartphone and tablet brands.
The casino’s design team has also added a convenient new search function to the site, allowing players to find their favourite casino games in record time. Casino.com is already an exceedingly popular iGaming brand thanks to its simple domain name, extensive range of game software, and large jackpots – and a fresh and modern look is expected to further boost the site’s rapport.
Shelly Suter-Hadad, the COO of the Mansion Group, has commented on the recent rebranding announcement. At Mansion, the company’s employees always strive to ensure that they offer mobile players the most up to date gaming experience possible, Suter-Hadad revealed.
She noted that the company achieves this through constant casino product innovations and improvements, a prime example of which is the Casino.com revamp project.
The COO of Mansion went on, saying that her team is pleased to be able to reveal the new Casino.com brand, which she describes as a ‘long-awaited and much anticipated milestone’. Suter-Hadad said that the company always receives positive reviews from its players, and they are expecting a notable rise in player acquisitions through the fresh rebranding of the site.
Mobile players in particular will love the site’s new mobile-compatible features, search bar, and wide variety of mobile-compatible casino games on offer.